How to secure data in cloud computing

Right here you're, working at your computer.
Huh,what’s that noise?
All at once, a meteorite crashes to earth (specifically, into your living room).

Sadly, your pc isn't any more, but thankfully, all your music, photos, and essential documents are stored online—inside the cloud. 

When some thing is saved inside the cloud, which means it’s saved on internet servers in place of in your computer. It’s like having an additional hard power—one which you could access nywhere and each time you’re related to the internet. In the past, you best had a home laptop and the software program you mounted on it.

Now you may take your files everywhere way to cloud-primarily based applications called internet apps, which run inside your internet browser.

An internet app that you may already use is google docs. It’s loose, you don’t need to set up Something to apply it, and it permits you to create numerous distinct forms of projects. You can Access the whole thing that you create in google doctors from any pc or device with an internet connection. Since you best want a connected device to get right of entry to the cloud, you may take your tune, pictures, and movies with you anyplace you move. For example, in case you take a photograph for your phone and upload it to a cloud-primarily based picture storage carrier like flickr or picasa, you may get right of entry to that image on any of your other devices, in your laptop, or maybe on your television.

You can percentage your vacation images with buddies and own family  at the same time as you’re still on excursion. Along with your photos and other multimedia saved within the cloud, you’ll never must fear approximately losing them to a pc malfunction—or rogue meteorite – ever again.

Storing documents in the cloud is a splendid manner to protect your critical documents from injuries, viruses, and extra. You can use cloud-primarily based storage offerings like mozy or carbonite to returned up the contents of your pc. These offerings run constantly and back up utomatically, so you will always have the maximum recent versions  of your documents saved in comfortable on-line servers.

If something awful takes place for your laptop,you could effortlessly switch your backup documents Out of your garage service to some other tool. So, what are you awaiting? No matter How you use your computer, tablet, or cellphone, the cloud has some thing to offer you. Whether it’s checking your electronic mail when you’re traveling, backing up the pics and song which you love, or the use of web apps to paintings in distinct places, the cloud can—and lready is—making your lifestyles, and the era in it, extra practicable.

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Why do serps search for "inbound links" for ranking web sites?

Search engines like google and yahoo have their personal ways of searching and analyzing websites for ranking cause and checking "inbound links" is certainly one of them which has gained much importance over a past few years. Let's see why do engines like google look for "inbound hyperlinks" to websites...

Why do serps search for "inbound links" for ranking web sites?

Expensive buddies, rating excessive at the search engines like google and yahoo for a key-word which has high call for is each marketers dream. No matter what your internet site about, a totally loaded tremendous keep or a interest site, you want site visitors and engines like google have a ability to offer an never-ending supply of thousands of traffic (if your area of interest has that a good deal demand) at zero fee.

Genuinely it would be wrong if we say that search engines like google and yahoo ship visitors at zero fee. There is a charge you need to pay to rank excessive and that is time. Sure, it takes time to attain there.

There are numerous elements that go through a regular search engine optimization workout and building "inbound links" is taken into consideration one of the maximum hard tasks concerned nowadays. To recognize better why search engines like google and yahoo look for inbound links, allow's take a actual existence example.

For a second forget the internet, forget you internet site/search engines
Some thing that has to do "rating high", just study this small
Tale.

There was a young boy jim, about 21 years old. He become a great painter. He painted in water colorings on canvas. His preferred subjects were landscapes, herbal beauty, mountains, and so forth...He should spend hours portray and playing with colorings. Colorations had been his ardour, his existence.

He lived in a small village that was far from a chief metro metropolis. With a small populace, no person surely visited this village very often. Jim become very happy along with his passion of portray.

Someday jim's uncle visited his domestic on a sunday. When he noticed jim's artwork he notion jim has got an inborn talent of colours, of looking in the direction of the encompassing beauty that he became able to seize on canvas. His changed into a unique skill that only a few humans have. So he cautioned jim to transport to the town to display his work to human beings available. Jim assured him that every time he receives the possibility he could surely make the satisfactory of it.

Then the golden day arrived. Jim was listening to a radio station, when he heard the announcement of an displaying of artwork to be held in the metro town. Jim idea this is what i was seeking out an quick rushed to the town at his uncle's area to arrange for the formalities.

5 of jim's art work were given selected and displayed on the metro town exhibition. He got a heaps of publish and remains getting from his fans and now the high-quality part is he is making lots of greenbacks just from a single painting. He is glad and wealthy too. His passion is preserving happy and now he's famous man. The villagers are proud of having him of their village.

Adequate... Now what is this tale were given to do with seo..You ask..

Plenty...If you study the tale once more you'll find out that jim is already glad while he is in his village, spending maximum of his time with paints and brushes. However when he displays his training session to public, his paintings is famous via increasingly more humans. It has to do with "numbers". Once more when no one knew about his abilities, he still become a tremendous painter, but now due to the fact now lots of
Humans say that "jim is a incredible painter" his value will become magnified thousands of times.

Now if jim launches his website on water coloration artwork in which do you suspect it should rank.. You spot, it is a numbers sport. Of path it's also critical that who recommends jim as a super painter. But jim would not care, he's already taken all of the care for years polishing his portray abilties. All he is aware of is generating splendid quality paintings for his customers which are equipped to pay him truckloads of cash.

There's a simple workout to do. Put yourself in google's footwear, imagine which you are google.Com [:-)] after which take a look at jim's new website. If i'm a normal google user i can take all the care to peer that my seek outcomes for the keyword "water color art work" display up outcomes which are satisfactory and most importantly recognized by way of specialists within the artwork enterprise.

This is true for every search engine out there, consisting of yahoo! And msn, due to the fact they want to retain their customers.

Here "inbounds links" come into image. The range and the first-class of inbound hyperlinks is the best way for the serps to understand the satisfactory of the website it is supposed to rank. Of route as i noted there are numerous factors that a seek engine will look for, but inbound hyperlinks may have a first-rate impact on your ratings.

Once more if jim wants his website to rank nicely for many years to return, he'll have to maintain on generating quality work just the manner he's doing now. The majority assume that search engines are cash machines, simply build a website, get is listed and neglect approximately it. But it's far getting a long time purpose now a days to rank high at the engines like google. As i said it comes on the cost of time. If you are equipped to head for it, creating traffic through search engines like google Will be one of the maximum worthwhile abilties you'll ever study on this lifetime.

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A higher manifestation for Web Development

Seo just brings smile on your face; it really works as a good toner to your web websites lifestyles. And by means of it an internet owner feels an awful lot significance and he/she always makes much aware for his or her received net web site.

A Better Manifestation for Web Development

However right here the search engine optimization delhi corporation e-fuzion feels the upwards answer isn't always a very fruitful for google’s ranking. 

By using which it did not get greater significance in on line advertising. Now an afternoon’s one could put lots of statistics with wrong spelling and searching technique rejects this form of articles by means of using one of a kind method or technology of seo services. As many search engines do now not did this work very truely? But right here seo delhi corporation e-fuzion for makes their web sites more interesting and catching makes use of distinct era. And it's miles strongly now not recommended as many search engine and do no longer like this approach and might exclude your website from their index. 

The excellent approach of search engine optimization delhi employer e-fuzion is it simply it rejects all the wrong and misspelled phrases inside the alt tags of various photographs, as many serps index the alt tags. And off web page factors, whilst ding the hyperlink building for your net web site, you may intentionally use the incorrect or misspelled words within the anchor textual content and it'll remedy your problem to a first rate quantity. Any body can select this seo delhi enterprise to have a unstoppable net website site visitors era getting into your site might be a dream that any net marketer might droll over. 

This will be a marketers dream come real. Handiest seo delhi organisation e-fuzion is the handiest company which makes the marketers dream comes real. And by means of it you could wager what it happens, and you may make it fascinating for you. The number one concern of seo is, it just drives a steady glide of visitors to it to be able to acquire the benefits that a steady circulate of site visitors would offer. It does now not truly matter when you have an internet website online, or blog site that is geared towards earning money from advertising and marketing, or truely promoting products. 

The concept has always been to attract as a whole lot site visitors in your website online as feasible. On this way it's miles make you understand that seo delhi organisation e-fuzion genuinely brings higher earnings as comparing with other. 

Seo manner constantly assume to provide a better opportunity to net website online, it specially selects the good and innovative net websites which might be based on suitable content. So right here content plays essential role. It idea has continually been to attract as tons visitors to your website online as viable. It is in this manner you may realise the benefits absolutely by the numbers and nothing else.

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a banned site re-indexed by google and msn stay inside 24 hours - clean!

So it seems it is possible and over at http://www.omg-1.com the experiment is proving itself.

The question was 'Can we take a banned site - No pages indexed in google, yahoo or live and can we give it life and PR rank?'

Well it took 2 days for a banned domain to enter the MSN Live and the Google Indexes. Now thats fast.

But how was it done

Actually the website is set up as a tutorial on how to succeed with SEO seach engine optimization. It is a step by step guild to soring in the SERPs ranking.

Just take a look at all the free tools offered all over the internet that practically force the search engines to index you. Take a hint and follow the links on this site, they take you to amazing free optimization tools.

So here are the basic steps that got this domain re-indexed after being banned.
   
1. Added content- index.php | experiment.html | report.html | paid-directories.html

2. Put together an article about the 'Website Directory Submission Experiment'

3. Submit the article to digg.com, please if you are a member please then digg this story!

3. Wait as long as I can to submit our article below to 640 Article Directories with Article Submitter.

    I want this website submission experiment webpage to be indexed by google first! This will secure that http://www.omg-1.com is the original source article and then we will not go into the googles suplimentals index. We do not want google to assume an articles site which we submitted to is the article source. Make sure you get your articles into the big article directories!


4. Continue to submit to the web directory database, placing the site into eg. http://ww.webdirectory.za/business/internet/promotions/

    5. SEO TECHNIQUES

    - Placed TARGET="BLANK" on all outgoing links I have so many outlinks to very reputable sources. It is smart to keep people on your site, so let them view your suggested outgoing urls, but always leave your site page open. I even placed TARGET="BLANK" on affiliate links such as

    Website Submitter | Article Submitter

    Then I went ahead and placed up meta tags with an off beat title to the site

    <.title>That is only 10c for a permanent link pointing to your website!<.title>

    its actually a one line sales pitch. In the description i just cut a block of text out of my main body

    <.meta name="Description" content="We will hand submit YOUR site to 2000 FREE DIRECTORIES for $200 US That is only 10c for a permant link pointing to your website! Compare that with adwords | SEO search engine optimization is link building." /.>

    and pasted it straight in as the meta description. I also use this description across all directory site submissions and acticle site submissions.

    Also FORCE GOOGLE to visit your site in everyway possible

    1. Reinclusion request.
    2. ADD URL.
    3. Place Adsense.
    4. Place a google search form on your site.
    5. Set-up adwords campaign and force google to scan your sites keywords! How?

    Use the capaign keywords tool and select the option 'Site Related Keywords'

    Here is what Google scanned, so we can see an insight into what Google thinks about this site, and it's a perfect result!

    5. Setup an Adwords Campaign using the suggested keywords, create some Adwords Adds. I have posted my Adds below!

    6. I added the very important OnlyWire button

    7. Place http://www.omg-1.com to these directories ASAP!

    8. Free email subscription service set up on the site for you to sign up to receive our SEO strategy techniques and discounts.

    9. Placed a free translation script on the site to cater for foreign language visitors. 10 x the pages to index for the engines.

    Probably not as we will be indexed but now categorized and themed and adjusted within the SERPs.
    So we will come and go - but indexed for two major engines within two days is very good!

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301 redirect - the seo manner to rename or flow files or folders

In this article I will discuss page redirection techniques, what works and what to avoid.

What is page redirection and why would you want to use it?

Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.

Let’s elaborate a bit on the keywords issue, since it is part of your search engine ranking success.

Let’s say the page in question is about customized USB drives and you named it page1.htm. Then you read some SEO (Search Engine Optimization) articles and you found out that some search engines use words in the actual file name as search keywords. Next time you do a Google search, take a look at the results, most will have words in the actual file name (in the URL section) bolded, denoting a keyword match. Your USB drives page will definitely benefit if named something like custom_usb_drives.htm instead.

Now that you renamed your page, you just created a symphony of issues for yourself, for your users and for your position in search engine results.

Linking issues:

You will have to point every link on your site to the new page name. If your site is small, it should not be a big deal, but if your site is large, you will inevitably make mistakes, mainly forgetting a link or two. This will result in visitors getting the dreaded “404 page not found” error when clicking on your links, robots (also know as crawlers or spiders) avoiding you, etc. Also, if you are heavily relying on visitors from search engines, then again, people will get a “404 page not found error”.

Let’s use the previous example, for a long time your page1.htm was indexed by major search engines. If someone types “custom usb drives” in a search engine box, your page shows up on the first search results screen. That is fantastic, only if someone clicks on the link, they will be pointed to page1.htm, not to custom_usb_drives.htm, because the first page is the one in the search engine’s index. It will take time, sometimes months, before the search engines update their indexes with your new page name.

Lost Page Rank (PR) issues:
Google developed a proprietary algorithm that assigns a Page Rank (PR) to every page on the web. PR is a number from 1 to 10 (10 being the ideal) and is intended to be a representation of how useful and popular a given page is. PR is influenced by many factors, one of the crucial ones being Link Popularity. Link Popularity is a representation of how many “quality” or “relevant” sites link to your page. Without getting into too much detail, it is increasingly difficult and time consuming to achieve a high PR for your pages, especially if you don’t have a really unique website with exceptional and highly sought after content. If you are merely operating a commercial site, in a competitive market (such as selling custom branded USB drives, as in our example), then it takes a lot of time and hard work to build a good page PR.

When you rename a page and discard the old page, you also discard the PR of the page. Your renamed page will be seen as a totally new page, with 0 PR.

What is the solution?

I will start by enumerating some of the methods used by the non-initiated.

Not recommended solution 1: Duplicate content.

First thing that probably comes in you mind is: well, why can’t you just duplicate the page and let nature take its course. In other words, you will have two identical pages, one named page1.htm and one custom_usb_drives.htm. This gives you time to update all links and the search engines will eventually index the new page.

This solution is not viable because search engines will penalize you quite badly, ‘thinking’ that you are trying to scam them by using the ‘duplicate content’ technique.

Not recommended solution 2: Custom error message.
You could create a custom error page. However, you will lose rankings on the next search engine update as the file will appear to be non-existent. As discussed above, it could be some time before the page with the new name will be indexed and will appear in people’s searches. Also, your web site visitors will be frustrated by the fact that they now have to dig through your site to find the desired information.

Not recommended solution 3: An HTML Meta redirect.

You could implement a so called Meta refresh in a blank or customized page that has the name of the old page (in our example, page1.htm) that points to the new page. The redirect can be instant, or delayed by a predetermine amount of time. The delayed redirect has the advantage that you can place an extra message, such as “please be aware that the page you are looking for changed location….. etc., etc…. you will be redirected automatically to the new location”

In the past, this was probably the most used technique.

Without getting into the mechanics of the Meta redirect, which is basically a META tag statement you ad to your HEADER section, know that there are also Java Script techniques that achieve similar results.

What is bad about this is that this is a technique often used by spammers to trick search engines and it should be avoided, unless the page is in a section of your site that isn't indexed (also known as spidered or crawled). Search engine spammers create a page that is optimized for certain keywords and phrases - it usually has no real content. The page is then picked up by some search engines, but when a visitor clicks on the search engine entry, they are redirected to another site, often unrelated. Most search engines have filters to detect this. Using this form of search engine deception will see a site eventually banned or penalized by major players such as Google.

The recommended redirect strategy  - 301 Redirect

A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly and search engine friendly solution around for web sites that are hosted on servers running Apache. If you are not sure, check with your hosting provider.

A 301 redirect is just a set of commands you type into your .htaccess file.

When a visitor (whether human or robotic) requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.

The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name.

First of all, you'll need to find the .htaccess file in the root directory of where all your web pages are stored. If there is no .htaccess file there, you can create one with Notepad or a similar application. Make sure when you name the file that you remember to put the "." at the beginning of the file name. This file has no tail extension.

Some hosting providers offer redirect services through their “control panels”, so you don’t have to perform low level changes on the .htaccess file itself. Instead, they provide a user friendly interface for this. Check with your hosting provider to see what the optimal way to perform a 301 redirect is in your case. I will continue the article with the barebones solution.

If there is a .htaccess file already in existence with lines of code present, be very careful not to change any existing line unless you are familiar with the functions of the file.

Scroll down past all the existing code, leave a line space, then create a new line that follows this example:

redirect 301 /folder/page1.htm http://www.you.com/folder/custom_usb_drives.htm

It's as easy as that. Save the file, upload it back into your web and test it out by typing in the old address to the page you've changed. You should be instantly and seamlessly transported to the new location.

Notes: Be sure not to add "http://www" to the first part of the statement - just put the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved)

/folder/page1.htm (the original folder path and file name)

http://www.you.com/folder/custom_usb_drives.htm (new path and file name)

The same format applies not only to renamed files, but also to files moved to a different location.

The 301 redirect is the safest way to preserve your rankings. On the next indexing (crawling, spidering), the search engine robot will obey the rule indicated in your .htaccess file and index the new page name every time a link or its internal database tries to access the old page. In the next update (again, this could take months), the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, along with some possible fluctuations in rankings as things settle. Don't panic, this is normal.

What if your site is hosted on a Microsoft IIS server instead?

If you have access to the server, do this: In internet services manager, right click on the file or folder you wish to redirect. Select the radio titled "a redirection to a URL". Enter the redirection page, check "The exact url entered above" and the "A permanent redirection for this resource". Click "Apply".

If you do not have access to the server, ask your host to point you into the right direction.

In conclusion, the best and the most transparent way (to both human and robotic users) to rename and move files on your web site, while preserving your search engine ranks is the 301 redirect.

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what 12 things you should know about search engine optimization

Research display that over 90% of all online customers use search engines to locate what they're searching out, whether products/services, or just undeniable vintage records.

The following twelve factors will, i'm hoping, summarize a philosophy, method and technique to the search engine optimization question which is each sound and effective, together with giving some useful insight into the industry itself.

12 Things You Really Should Know About SEO

1. Content. Content. Content material.
Powerful, expert, optimized copywriting is the single, most critical factor in any seo marketing campaign. Search engines like google index websites based on the content found on each page of the site. With an intensive knowledge of the language and grammatical conventions combined with in depth research, to find and make the most the marketplace consciousness, you will move a internet site to the higher echelon of the "serp's" (seek engine results web page) in a methodical in addition to moral way.

2. Examine web logs.
Degree the whole thing, at the least twice, and then test again. Whilst i'd be the primary to mention that among the strategies that make up internet site optimization are greater art than science, one desires to take a very scientific method to the effects of the effort. That is finished by way of methodically keeping a report of, and making an evaluation of the sites internet logs. There are some of specialised software program which make the process less complicated however at the bare minimum, one wishes to maintain a close eye at the web page visitors and their interest while on the website. Regardless of how well planned the approach, it is basically theoretical till tested via the effects, that could handiest be measured with the aid of the logs, and a thorough evaluation of their content.

3. No one can guarantee a #1 rating on google, or every other search engine.
People who promise such feats will either optimize for such indistinct seek time period terms (along with, "inexperienced stunted widgets with crimson polka-dots and icing") that no one will ever probably search for, or they may be creating a false claim, which they have no purpose of retaining, or they have got an inner edge at google, some thing which they will loose, quickly, whilst the honest parents at google discover about it. The other alternative, that they'll take the money and run, is really worth citing here however i will be well mannered.

Four. A few matters are simply undeniable stupid.
You don't need to submit your web page to 50,000 search engines like google and yahoo. Agencies which give this carrier are suspect, at excellent. 85% of the search results on the internet come from one search engine, which, if you have one hyperlink from a longtime internet site, or better but, a listing, will locate your web site just pleasant, on it's own. Four (4) search engines like google and yahoo account for over 90% of the site visitors on the internet. As for any intended benefit which may additionally accrue from being indexed in an difficult to understand search engine in botswana which makes a speciality of safaris to the kalahari desert and gets 7 hits per day; properly, you discern it out.

5. Search engine optimization isn't always pay-per-click.
At the same time as no person could argue the effectiveness of getting improved traffic and income, thru a nicely planned, pay-in line with-click campaign, the reality stays that the conversion costs are generally low and they end the instant the "pay" stops. With a well deliberate and achieved seo marketing campaign, whilst effects may take a bit longer, they retain to produce, and actually grow, lengthy after the paintings is achieved and paid for. Pretty regularly we've got found that once a radical optimization of a website, handiest minor modifications are wished on an ongoing basis, generally associated with new content and/or new gadgets of sale or carrier.

6. Seo isn't always witchcraft, druidism, shamanism.
Neither does it require any unique chants, ceremonial fires, or vestments, though a number of us do like to howl at the entire moon, once in a while. There are no "top secret" practices which a reputable search engine optimization cannot inform a client, a choose, or his mom, for that rely. The very nature of the net has usually been cooperative and there may be nothing about search engine optimization that cannot be learned, with a heavy dose of money and time. A reputable seo firm will come up with an object according to object breakdown of simply wherein the money is going. Be cautious if you feel a secretive environment or any unwillingness to reply questions. At the same time as there are technical factors which might take a few heritage to fully recognize, if one has a solid evaluation of the complete situation, a simple explanation have to be smooth enough to provide you with.

7. Do-it-your self seo.
Yes, you can execute your own seo campaign and discover a legit seo company to help plan and arrange it for you. Approximately one 1/2 of my personal clients do some a part of the real paintings themselves, or have their in-house dedicated personnel do it, after dialogue of the dreams and aims of the business/internet site, a thorough internet site analysis, comprehensive seek word research, and focused preparation on the ways and way of accomplishing high search engines. Those preliminaries are observed up with a detailed program of guidelines and strategies which the consumer can then implement themselves or hire others to perform. Common financial savings; 30-forty%.

Eight. Phased implementation.
While many companies spend heaps of greenbacks per month on seo, an alternative is to be had which will pay dividends to you in accelerated income and leads without the high preliminary investment. The most critical consideration is to have a reputable company deal with the preliminary assessment and cautioned optimization making plans first. The trial and error technique will price a whole lot more, ultimately, without or with the desired result. After analyzing the plan and setting up a workable finances you may put in force the plan as price range permit.

9. Do not forget the antique announcing, "if it sounds too appropriate to be real, it probably is."
Never become this more authentic than inside the realm of search engine optimization. At the same time as concrete and measurable gains will usually come from a nicely concept out and accomplished optimization approach, the internet is a aggressive media and all of us want to be primary. Take delivery of that a constant upward movement, over the years, will area you worlds ahead of a flash accompanied with the aid of a crash.

10. A thought to contemplate.
At stake, inside the race for the pinnacle, is the very existence of your website, your enterprise, and pretty likely your popularity. Watch out for any "shortcuts" or less than ethical schemes that every person might suggest to further your commercial enterprise desires. While it's all stated and carried out it's far you, the business proprietor, who bears the obligation for any company or person you rent. Insist on understanding precisely what the strategy is and what steps are being achieved to put into effect it. If it appears, in the least, suspicious, ask for and get an explanation. In this situation, now not best is ignorance now not bliss, it could very well be the start of the end to your commercial enterprise.

Eleven. All incoming links are not created same.
Both the relevance on your line of business and website difficulty remember and the pr price of the incoming hyperlink decide how treasured they may be in your personal pr ranking. With google beginning the trend, not anything new there, and most of the others following near at the back of, the days of grabbing all the inbound hyperlinks, in any manner feasible, are gone. No longer handiest will low ranked and/or inappropriate inbound hyperlinks no longer help, they may, in reality, cause a penalty. Link farms, loose-for-all link schemes, automatic link accumulation software, or some other fad that doesn't carefully display the hyperlinks and web sites they're coming from will, in the long run, do greater damage than excellent.

12. It's extra than just records and figures.
The connection among an online commercial enterprise and seo is, possibly, one of the closest of business relationships. In an effort to be effective, a search engine optimization ought to recognise now not only the facts and figures relating the undertaking, however s/he ought to recognise something of the goals and aspirations of the business principals. Things which do not commonly pop out in a prospectus are regularly useful information whilst searching for the "right healthy" into the complex global of the net. My own clients on occasion ask, due to the frequency of my calls and e-mail within the early phases, "am i your simplest client?" i generally snicker and say some thing to the effect that till i realize your enterprise almost as well as you do, sure, you are the only one which counts.

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Eleven policies of a copywriter

The art of the copywriting is one of the most intricate arts in the global.  As in each career there are some crucial regulations that each copywriter need to stick with in an effort to galvanize his reader and bring attractive content  what are these well-known but so regularly forgotten rules that every copywriter must observe?!  One have to be as a good deal unique and straightforward as viable in the writing of your textual content. Your text need to have coherent and logical style. There ought to be a few definite order wherein all of your message is written. Furthermore, you have to usually visualise your audience in front of you and strain the maximum important factors of your message. 

In writing of the advertisement attempt to solution several critical questions earlier than you begin devise and layout the structure of your web website online.

Make it smooth to examine. You message have to have simply one vital point. It is not beneficial to encompass several points to your message. Notwithstanding the reality that this is an commercial and some exaggerations are viable and a few experts even inspire them, your message must not incorporate outward lies.  If the reader suspects which you are lying he will no longer be inclined to take your phrases and can even doubt the credibility of the whole corporation you're running for. 

The message need to be written in simple, easy to examine and understandable fashion. Do no longer patronise and try and have sincere and equal communicate with your client. Do no longer be very technical inside the writing of your message. But, it is probably beneficial to encompass some technical terms on your advertisement, in any other case write it in greater popular phrases, as your message might be examine by using the individual that isn't familiar with technical details.

Test your textual content on grammar and spelling mistakes before you're putting your message on the internet web site or submit it to the commercial. Do no longer use too many phrases; attempt to be as succinct as feasible. Your message must be memorable. Talk without delay to the reader of your commercial. Attempt to use such phrases as “you”, “your” as tons as feasible, because the commercial that communicates directly together with your purchaser is more appealing.

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» Thanks for reading: Eleven policies of a copywriter

10 suggestions to increase your search engine ratings

The Basics of Optimization

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings:

Tip 1—Don’t be too quick to change domain names. 

Google has an aging delay for any new domain—it can take up to a year for your keywords to start showing in the searches.

Tip 2—Optimize your site for your target audience, not the search engines. 

Always think about what impression your site gives your users—you’ll create a better site the engines will like.

Tip 3—Do KEYWORD RESEARCH extensively. 

Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that show you what words people are searching for and suggest words you can use.

Tip 4—Design and categorize your site architecture and navigation based on your keyword research. 

Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones].” If possible, use keyword phrases as your navigation words.

Tip 5—Program your site to be “crawler” friendly. 

Search engines send out “crawlers” to gather information from your site so they understand how to rank it.

• Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.
• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.
• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.

Tip 6—Label your internal text links and clickable image ALT attributes as descriptively as possible. 

Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.

Tip 7—Write compelling copy for key pages of your site based on your chosen keyword phrases. 

Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy.

Tip 8—Incorporate your keyword phrases into each page’s unique title tag. 

Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.

Tip 9—Make sure your site is link-worthy. 

Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.

Tip 10—Don’t be married to any one keyword or phrase. 

Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.”

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» Thanks for reading: 10 suggestions to increase your search engine ratings

10 short matters you can do these days to improve your search ranking

You know all that extra time you have to work on Search Engine Optimization? [A little sarcasm there] Actually, I tried to put together a list of quick things you can do that will help you move a little higher in your Google or Yahoo results.

10 Quick Things You Can Do Today To Improve Your Search Ranking

1. Get listed in more search engines. 

There are tons of them out there. There are also many free services that will help you get listed. Or just set aside some time to get it done yourself. Here is a free search engine submission site that will let you cycle through the top 100 search engines and get your site submitted.

2. Get listed in more directories. 

Again, there are a lot of them out there. Look for higher pagerank directories. Improvingrank.com has some listed by pagerank. Look on the left side of the homepage.

3. Clean up your html and check your links. 

You want the bots to have smooth sailing through your site. Use the tools on W3c.org and have a real person check them over too.

4. Get a few more links to your site. 

Make them relevant and at least the same pagerank as you.

5. Make your page filenames descriptive and keyword rich. 

Naming your page new_page_1.html is wasting an opportunity to do some SEO. Use names that describe the content and keep the keywords flowing.

6. Check your Title tags. 

You can use 90 - 100 characters in the title, so add some keywords. We know Google looks at them, and so do many more search engines.

7. Check your ALT tags. Searchbots can’t see pictures. 

Make sure you have ALT tags on all of your pictures, and make sure they are descriptive and keyword rich.

8. Rewrite your URL (anchor) tags.  

Good anchor tags (the text between the http: and /a tags) reinforce the message and key words of your site.

9. Go post in a few forums and put your website in your signature. 

Forums are a great place to put one way links. And you can help somebody out at the same time.

10. Put together a text based sitemap and put it on your site. 

There’s a lot of navigation that spiders can’t understand, such as flash, forms, java and javascript. Putting together a text-based sitemap gives the bots a way to navigate around the site.

Fifteen minutes every couple of days will make a huge difference in getting your rank higher.

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» Thanks for reading: 10 short matters you can do these days to improve your search ranking

10 high-priced seek engine errors to keep away

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. 

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. 

Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a "pretty" website. Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site...after all, isn't that what you want. 

10 Costly Search Engine Mistakes to Avoid

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.
When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.
How many times have you heard or read that "this is the Internet and it's ok" to steal icons and text from websites to use on your site. Don't do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.
Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as "sex", the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn't have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the "alt=" HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.
You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.
Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.
Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.
Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase.

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» Thanks for reading: 10 high-priced seek engine errors to keep away

8 brilliant guidelines: choosing a professional search engine optimization provider

Search engine optimization is increasingly being accepted as a powerful and critical component of the marketing plan. With the costs involved in other forms of online marketing growing significantly, it has become almost a necessity for companies to include SEO in their overall marketing mix.

It’s thus no surprise to know that professional SEO today is big business and this industry is growing at a fast pace. There are however many different types of SEO firms out there and finding a reliable service can be a daunting task.

Search engine optimization firms employ varying methods to get high rankings for websites and not all of these techniques are considered ethical. With the increasing number of ‘black hat’ SEO firms, (companies using unethical and unfair methods and techniques to manipulate search engines), and the thin line between actual ‘black hat’ and ‘white hat’ SEO practices, it is crucial to be well informed of the methodology the company plans to use for your website before you decide to hire them.

Here are 8 simple tips to help you in your evaluation and selection of a trustworthy and professional search engine optimization service

1.Educate yourself with the basics
Make sure to do your homework carefully before you venture out to hire a SEO service. It’s imperative you understand in advance exactly what a firm can and will do for you to enable you to evaluate them. There are several resources online dedicated to search engine marketing and search engine optimization and taking the time to understand and learn the basics will go a long way.

2.Fee structures and your budget
There are no standardized fee structures and most companies offer a range of packages instead. A package may in itself contain a variety of services like keyword research, optimization of a certain number of pages, directory submissions etc. Selecting a company should not be only about cost. A firm that charges more may not necessarily be better at SEO and likewise a firm that charges less may not necessarily be providing you the same services. Use prudence while understanding pricing models and the risks behind them. One way to go about deciding what your budget should be is to first identify your website’s and business’ unique needs, tailor a package to meet these requirements and then compare firms’ pricing models to decide a realistic baseline budget.

3.Size and specialty of the firm
Depending on the size of your website and requirements of your company, it might be a good idea to check out whether the firm is adequately staffed and what their customer to SEO team ratio is.

Another important thing is to ensure that the company specializes in all areas of SEO and has a team of professionals experienced and accomplished in each of the areas including design, development and actual coding.

4.Location
The location of the firm largely depends on your comfort level. You may favor a local company or one at least within your country or prefer to outsource completely to another country to benefit from their lower costs. There are also few companies using a blended offshore delivery model with marketing and client services offices in one country and the actual design and development work being done in another. With the combination of lower costs plus client servicing available within reach, this upcoming balanced model may be a good option to consider.

5.Client testimonials and references
References are a great way to start and should be freely available. If they haven’t been provided, ask and make sure to use them to find out exactly how credible and trustworthy the company really is based on their past client’s experiences.

6.Guarantees
Most firms won’t guarantee top position results and shouldn’t. It is justifiable for a company to guarantee increasing your traffic or rankings from its current positions; however if any SEO service is guaranteeing you a specific position/ranking in any search engine, make sure you read the fine print of the agreement.

7.Ethics / Spam
Ethics is of paramount importance when it comes to selecting a search engine optimization company. There are a variety of unethical practices a firm can use right from while selling their services to you, to, the actual methods they employ while optimizing your site (keyword stuffing, cloaking, etc to name a few). Make sure to ask as many questions as possible and specifically about the methodology they use. If the firm does not offer you ready explanations of the process they undertake to optimize websites, you probably need to look elsewhere.

8.Reporting and success measurement
Some of the key questions to ask – How long will it take to see results? What type of reports will the SEO firm furnish and how often? How will success be measured? Will a maintenance plan be included?

It is largely up to you to define the goal and success level of your SEO campaign. It may be an increase in the traffic to your site, potential leads from a mailing list subscription, or an increase from last years sales. Make it a point to discuss and articulate your goals with the SEO firm and come to an agreement before you hire them. It is however important to set realistic expectations. Unlike PPC and other forms of paid advertising, SEO is a time consuming process, both in terms of implementation as well as results.

To conclude, hiring a SEO services firm can have a significant impact on your company’s bottom line, however the decision to partner with a particular SEO firm should only ensue after a careful evaluation of the firm and after you have done the groundwork necessary to help you decide your own goals for the program.

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» Thanks for reading: 8 brilliant guidelines: choosing a professional search engine optimization provider

7 ways to power laser focused site visitors for your web page

Whether you’re an affiliate marketer, sell your own products and services, or MLM, there are certain internet marketing techniques that you can use to get more traffic to your site.

It’s not that internet marketing techniques that vary from industry to industry that make a difference, but how you apply them to marketing your business.

The most important element of internet marketing is to go where your customers are. Just as you wouldn’t promote gambling on a gardening site, don’t promote products and services, your own or someone else’s, or MLM where it’s not welcome.

What I’m saying is, don’t just throw your product up anywhere. That’s not targeted traffic. To get targeted traffic, you have to promote where others are looking for what you are offering. Targeted traffic is the key to higher website conversion and more sales.

Regardless of what you are promoting, these techniques will help you get more traffic to your site, and building site is crucial to your success no matter what industry you are in.

Here are seven techniques I use to get more traffic to my sites

1. Search engines.

Search engines are the easiest way I know of to be found online because just about everyone uses the search engines. Although I don’t recommend that you rely solely on search engines as a way for potential customers to find you, you should at least get your site indexed. People can’t find you if you aren’t there.

2. Link exchanges.

Although linking isn’t as valuable as it once was, it’s still an effective way to promote your site. By contacting website owners who have websites that complement your own, and then exchanging links with them, you’ll build referral traffic because linking is still considered to be an endorsement of your site.

3. Affiliate programs.
An affiliate program is where you allow others to promote your website for a percentage of the profits of each sale. Although there are other ways to pay affiliates like per lead, pay per sale is the most common.

With an affiliate program, you give others an incentive for promoting your website, and this can also make it easier to get links back to your site.

4. Writing articles.

Of all the internet marketing techniques I’ve tried, I’ve found this one to be the most effective. I’m sure it has something to with the fact that I like to write, and maybe it’s easier for me.

What articles will do for you is help you build backlinks to your site, establish you as an expert, and offer more value to your business. You are offering your potential customers something up front.

If the thought of writing articles makes you cringe, try writing tip sheets, lists, or a how to. People love these types of articles because they’re so easy to read.

5. Joint ventures.
Done correctly, a joint venture can be your ticket to fast cash in your business. By seeking out others who have complementary websites, and offering them incentives to sell your products, you can quickly increase your bottom line.

6. List building.

Although list building isn’t an internet marketing technique per se, it is an important part of building your business. List building allows you to recycle your traffic, build relationships, and increase your conversion to make more sales.

7. Know your market.

By knowing your market, you’ll know what kind of products and services potential customers are looking for. Although it won’t help you raise visibility for your site, it will help you increase your conversions, and you can more easily get to know your market by visiting forums on your topic, posting polls on your site, and studying other sites on your topic.

The most important thing to remember is to show your potential customers respect. Don’t spam them with offers. Build a relationship, and you’ll build traffic and make more sales.

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» Thanks for reading: 7 ways to power laser focused site visitors for your web page

7 things each webmaster need to realize about links

Building a solid incoming linking structure for your site is one of the most effective techniques used by search engine optimization professionals to improve your search engine rankings and boost the overall amount of traffic any given web page receives. The purpose of this essay is to outline the importance of building a strong linking profile for your site as well as offer a handful of key strategies that any webmaster regardless of marketing budget can employ to climb to the top of the search engine ladder.

source image : OCTOPUS SEO

7 Things Every Webmaster Should Know About Links

1.)  Purchasing Links & Sponsored Reviews

Paying other web masters to place a link on their site back to yours is probably the easiest and most straight forward way to generate links to your site. However the down-side of purchasing or renting links from other web masters is that it can become a very expensive venture, not to mention you need to pick and choose your potential candidates vary carefully. There are many services out there to help connect you with other web masters that are interested in selling links from their web pages, however you will save yourself a lot of time, and money by working directly with other web masters as apposed to paying a middle man to act as a link broker. Unfortunately there is no set standard on determining what any given link is worth: however you should pay careful attention to a few key factors before cracking open your wallet and spending your hard earned money on a paid link. These things include but are not limited to the number of incoming links the candidate site itself has, it's overall page rank, the age of the site and finally the search engine saturation (number of pages indexed in the major search engines) of the site. When approaching a web master to purchase links from make your goals as clear as day - and ensure that he or she knows you're interested in purchasing a link for Search Engine Optimization reasons. You need to ensure the link will not be cloaked (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make the link relatively worthless from an SEO stand point.

2.) Comment and Post on Related Blogs & Message Boards

Even a web novice can find a litany of blogs and message boards for any given niche or market to post comments and feed back . I strongly encourage you to register on message boards related to your topic or subject and include links within the signature of your posts and messages. The same goes for blogs and commenting. There are many blogs that will allow you to include a link back to your site either within the content of your message, or make your user name a clickable link back to your site. However there is a fine line between spamming and offering valid comments, posts and responses to community based web sites and blogs. Making obvious spam posts such as "Cool site, check my site out at ..." will likely get your IP address banned from the web site or network, and can negatively impact the reputation of your brand or web site. If you don't have a valuable view point, or comment to offer other readers of the site you're posting on, you're better off not commenting at all.

3.) Write User Testimonials & Product Reviews

Writing user reviews or testimonials is an under appreciated technique to create a wealth of back links to your site. Most often when you write a review for a product or service you've had success with, the web master will include a link back to your site in the signature of the review. This technique is simple and straight forward; if you've purchased a product or service write up a short 100 - 300 word review for the product outlining it's strengths and your positive experiences and include your full name, and web site address in the signature of the review. Nine out of ten times the web master of the site you've written the testimonial for will be more than happy to include and activate the link when they post the review onto their website.

4.) Develop a Free Online Service or Software Application

Most people wouldn't even consider spending their valuable time developing an application or online utility to give away for free. However the benefits of creating and distributing a free online utility or software application can create several 1,000 back links to your site very quickly. A perfect example of this is creating a small, easy to use Mortgage Calculator with javascript and offer the code to embed the Mortgage Calculator onto other web pages. Include a link back to your site within the coding of the Mortgage Calculator perhaps in a copyright statement at the bottom of the application and require the link as a condition for using your free application.

5.) Write Articles and Distribute Them Online

Assuming this isn't the first essay you've read on improving the amount of links to your web site, you should be well aware that writing articles and submitting your articles to the popular article directories is a fantastic way to generate many back links to your web site. The premise is simple yet effective; Write a handful of articles geared toward your topic and subject matter and distribute them to the many article directories on the Internet. Often times when your article is posted on these article directory sites they will include an authors bio, or resource box. Within the authors bio area you want to include a little information about your company or product(s) as well as a link back to your site. Whenever your article is picked up by other web masters or syndicated across other popular web sites you will receive a free one way link back to your site. Repeat these steps over and over to build several 1,000 links back to your web site. This is an amazing technique as your only investment is a little time to write and submit an article.

6.) Submit Your Site to Directories

Over the past few years links from directories or web indexes has become less and less valuable. However there are still a handful of well trusted and high quality directories that you should consider submitting your site to. This will boost both your linking profile, as well as your page and trust rank. Some of the most notable directories to submit your web site to in no particular order are DMOZ, The Yahoo! Business Directory, JoeAnt, Gimpsy, GoGuides, Linkopedia and Uncoverthenet. Though most of the directories l've mentioned here are not free to submit to, the cost of submission is well worth the price as the links you'll receive from this investment are quality one-way links that carry a good amount of page trust and rank. When submitting your site to any of these directories, pay special attention to the category you are submitting your web address to, make sure that you are submitting your site to the most relevant, and related topic to the subject of your own web site. As this will ensure that you're submission is not denied, or skipped by the directory editors once it gets reviewed.

7.) Exchange Links and Build Partnerships

Link exchanges or trading links with other web masters is another technique that has lost a little of it's gusto over the years, however this method of generating back links does still hold a bit of value and should not be overlooked. Many webmasters dedicate a page of their site titled references or resources and use this page to link out to other web pages that have agreed to link back to their site. As mentioned above this technique is not as effective as it once was; however picking and choosing web sites that are well trusted and ranked by the search engines and that are related to the topic and subject mater of your own site promise to be well worth the effort. Finding other web sites that are prime candidates to exchange links with are those that are linking out to other relevant sites in your field or niche. Once you've found a web site that you'd be interested in swapping links with, contact the web master via email with your offer. When soliciting another web master for a link you want to write a personal email message and refer to specific content and aspects of his or her web site. Doing so will show the prospective linking partner that you've actually taken the time to give their site the once over before sending your solicitation; as a result you will be far more likely to receive a positive reply. As with purchasing paid links you want to ensure that the site you are requesting to exchange links with doesn't end up cloaking it's outbound links (hidden from search engine spiders) or nofollowed (marked to inform search engines not to follow the link with the rel="nofollow" attribute) as either of these conditions will make your link relatively worthless from an SEO stand point.

In this article we've discussed 7 of the most effective, and commonly used methods to generate a massive amount of incoming links to your web site. With any luck, after reading this article you should have a handful of ideas and techniques in your tool box that you can employ to kick-start your web site's model for success. Building links to your web site is by no means a set-it and forget-it facet of web marketing and requires time, dedication and ongoing analysis. You can never have too many quality incoming links to your site and once you've had a small taste of success with link building I'm confident you'll be hungry for more.

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» Thanks for reading: 7 things each webmaster need to realize about links

5 Tips to google search engine ranking

Do you have a product or service that you want to sell on the Internet?  If so, there are a few fundamental components that you must know.  Putting your product or service up for sale is easy.  You can find a cheap hosting plan and get a 1-5 page site up within a few hours.  But what happens next?

Unfortunately, most businesses will never sell their product successfully on the Internet.  Their sites may be flashy, but they are not receiving visitors.  To receive an endless supply of free, targeted, leads from the search engines you should consider a few of the 5 tips below.

5 Tips to  google search engine ranking

Tip #1- Provide High Quality Content
Providing content does more than give out generic information.  Providing content builds trust between you and your visitor.  The more content you give, the bigger the bond.  Your content should focus around very specific keywords.  Each page on your website should be optimized and focused on one keyword.

Finding keywords is a task in and of itself.  I will be the first to admit that hunting down keywords with a high demand and low supply is not the easiest task in the world.  It can be boring and repetitive.  After awhile the numbers will blend together and you will feel a bit dazed.  But do not stop now!  Keywords are the foundation for your content pages and for your business.

Tip #2- Find Relevant Linking Partners
The days of trading links with any old site are gone.  There was a period in time when search engines counted how many links in you had to your site.  They factored that and determined if your site was good or not.  So if your site had 300 other sites linking to it, search engines would have probably considered it a better site than one with only 10 incoming links.

Search engines have wised up since those days.  Now search engines place more emphasis on relevant links.  Your site should only link to other sites that are high quality and relevant.  If your site is about cookies then you should not be linking to a site about gambling.  It doesn't make sense for your site visitors, and it doesn't make sense to the search engines.

When you trade links with a relevant, high quality site be sure you specify where your link should be placed, for how long, and what it should say.  I often see people exchange links and within a few days the linking partner has taken down the link.  Only do business with trusted webmasters.

Tip #3- Submit Your Site to Site Directories
This is a great way to get high quality and high ranked sites to link to you.  Think of a link to your site as a vote of confidence.  Site directories are less popular than search engines, but their link to you helps you increase in search engine rankings.  Be wary of any site directory that makes you pay for submission.  There are plenty of great directories that allow you to submit your site for free.

Getting as specific as possible with site directories is a great idea.  If your site is about cookies, you should try to find a site directory that only deals with desserts or foods.  General directories are fine, but be sure you submit your site to the appropriate category.  General directories tend to have a category for almost any topic.

Some site directories will ask you to link to them first.  This is your choice.  I do not link or pay to get into any site directory.  There are too many free ones that do not require a link back.  Remember to place only relevant links on your site.  Would your cookie site visitors want to click on a link for a site directory?

Tip #4- Add a Site Map
A site map is a single webpage that contains links to all the other pages on your site.  Adding a map will help your visitors find information quickly.  Besides being a helpful tool for visitors a site map also helps search engines find pages.  When a search engine spider visits your site it crawls through a page.  It visits all the links on your page and it checks for keywords.  This is why keywords and relevant linking partners are recommended above.

Once the search engine spider finds the site map it will find all of your other pages.  Search engine spiders do not like to dig very deep into sites.  They like to search through 2 or 3 'levels' of information.  So pages that are hard to find will not rank well or they will take much longer to rank well.  A site map helps the engines find all your pages at once.

Tip #5- Be Patient and Find Other Means of Traffic
Waiting for the search engines to scour your site and rank it could take a bit of time.  I recommend a lot of patience.  When I post a new content page on my website, it takes a few weeks to get noticed.  Some search engines are fast and rank the page immediately.  Others are a bit slower.

While you wait for your pages to rank well I recommend finding alternative ways to drive traffic to your site.  You can look into PPC (pay-per-click advertising), article writing, off-line ads, buying ad space in newsletters, doing a joint venture with a fellow webm

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» Thanks for reading: 5 Tips to google search engine ranking

Ranking high in Google’s search “Do-It-Yourself”

Ranking high in Google’s search results can have a phenomenal impact on the success of your business. You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.  

 

Step 1: Keyword Research 

What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”). 

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases. 

Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”) 

Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.  

Step 2: Web Copy  

Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.) 

Here’s how you can increase each keyword’s prominence: 

•  Place your keywords in headings, preferably at the beginning of the heading; 
•  Include keywords towards the top of the page; 
•  Bold or italicise keywords where appropriate; 
•  Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our seo copywriting Services". 

An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how. 

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - do a search for “articles directory”). It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines. 

  

Step 3: Linking 

Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings. 

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet. 

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required. 

How do I monitor my results? 

Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website. The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.

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» Thanks for reading: Ranking high in Google’s search “Do-It-Yourself”